互聯(lián)網(wǎng)的發(fā)展讓很多人看到了商機，認為是商家必爭之地。有需求就有市場，于是誕生了各種大神、互聯(lián)網(wǎng)推手、網(wǎng)絡(luò)推廣員等職業(yè)并迅速發(fā)展。企業(yè)商家經(jīng)常被各種宣傳、各種案例洗腦，認為互聯(lián)網(wǎng)上免費的資源很多，快速就可以盈利。今天濟南網(wǎng)絡(luò)推廣公司嘉晟科技就來分析一下網(wǎng)絡(luò)推廣需要注意什么？
The development of the Internet makes a lot of people see the business opportunities, that is the business a hotly contested spot. There is market demand, so the birth of God, all Internet push hands, network promotion and the rapid development of occupation etc.. Businesses are often a variety of propaganda, a variety of cases, the Internet is a lot of free resources, fast can be profitable. Today, Ji'nan network promotion company Jia Sheng technology to analyze the network promotion need to pay attention to what?
一、堅持時間短
One, insist on a short time
很多企業(yè)被“10天賺500萬”、“1天1000粉”、“1個月關(guān)鍵詞上首頁”等夸大甚至是虛假的宣傳所洗腦。不可否認的是互聯(lián)網(wǎng)傳播數(shù)據(jù)的速度是很快的，海南有條消息很快就能傳播到內(nèi)蒙古。但是對于網(wǎng)絡(luò)推廣而言，并不是這樣理解的。推廣某個產(chǎn)品或者某個品牌需要一定時間的積累，這個積累的過程有時候要達到數(shù)年。企業(yè)主都想快速的牟利，招來推廣專員尤其是網(wǎng)站SEO人員，都恨不得第二天就有效果，結(jié)果往往是專員離職而最后的網(wǎng)絡(luò)推廣要不就是外包要不就是放棄，覺得自己是上當受騙了。
Many companies were "10 days to earn 5000000", "1 days 1000 powder", "1 months of key words on the home page" and so exaggerated or even false propaganda. It is undeniable that the speed of the Internet is spreading data is very fast, Hainan has a message will soon be able to spread to Inner Mongolia. But for the network to promote, and not so understand. To promote a product or a brand to a certain period of time to accumulate, the process of the accumulation of several years sometimes to reach. Business owners want to quickly profit, attract Promotion Commissioner, especially the website SEO staff, are all hate second days to have the effect, the results are often the Commissioner of the final network promotion or outsourcing or to give up, feel cheated.
二、投入預(yù)算不夠
Two, the investment budget is not enough
互聯(lián)網(wǎng)上有很多免費的推廣渠道，企業(yè)主都希望自己少投入甚至是不投入就能獲得很好的效果。前幾年的病毒營銷就是這樣的，通過大面積發(fā)送廣告（如電子郵件，手機短信，QQ群，旺旺等）來獲得病毒傳播的效果。但是到今天你幾乎很少看到這樣的推廣手段，原因就是規(guī)則的完善和消費者的疲勞。隨著越來越多的企業(yè)加入網(wǎng)絡(luò)推廣的大軍，免費的手段免費的平臺已經(jīng)被占領(lǐng)完了，所以免費從來都不是一個長久之計，只是一個攤薄推廣預(yù)算的手段。
The Internet has a lot of free promotion channels, business owners want their own little investment and even not to be able to get good results. A few years ago the viral marketing is that, through a large area to send advertising (such as e-mail, cell phone text messages, QQ group, want want) to obtain the effect of the spread of the virus. But today you can hardly see such a promotion, the reason is the rule of perfection and consumer fatigue. With more and more enterprises to join the ranks of network promotion, free means free platform has been occupied finished, so free is never a permanent solution, just a diluted promotional budget means.
三、產(chǎn)品不合適推廣
Three, the product is not suitable for promotion
很多的企業(yè)的產(chǎn)品有問題。這個問題并不是說產(chǎn)品質(zhì)量，更多的是產(chǎn)品本身的性質(zhì)。比如一個我們身邊常見的水果，保鮮的費用很高，物流運輸?shù)某杀疽埠芨撸谙嗤漠a(chǎn)品質(zhì)量情況下成本高獲得的利潤也就越少，最后發(fā)現(xiàn)網(wǎng)絡(luò)推廣半天卻還是不如家門口的水果攤的攤主掙的多。檢查自己的產(chǎn)皮適不適合網(wǎng)絡(luò)推廣，最好的辦法就是問問自己，如果在網(wǎng)上我會購買這種產(chǎn)品么，同時另外一個值得參考的標準就是，產(chǎn)品的利潤是有多少？
A lot of enterprise products have problems. This problem is not to say that the quality of the product, more is the nature of the product itself. Such as a us common fruit, preservation of the very high cost, logistics and transport costs are high, less in the same product quality cost to get high profits, finally found half a day to promote the network but still not as good as the stall door of the fruit stand to earn more. Check their own skin fitness is not suitable for network promotion, the best way is to ask yourself, if I will buy this product online, at the same time, the other is a reference standard is that the product's profit is how much?
四、推廣人員不專業(yè)
Four, the promotion of personnel is not professional
迫于網(wǎng)絡(luò)推廣行業(yè)的復(fù)雜以及網(wǎng)絡(luò)推廣從業(yè)人員的技術(shù)水平不同。企業(yè)通常尷尬到招專業(yè)的人員養(yǎng)不起，不專業(yè)的人員卻又不想花時間培養(yǎng)，最后選擇網(wǎng)站維護、網(wǎng)絡(luò)推廣外包。外包公司通常都是比較能忽悠的，會和企業(yè)宣傳那些有的沒的案例，甚至連客戶送的錦旗都能展示，但是在企業(yè)定下需要進行推廣付費之后卻沒有一個良好的效果。企業(yè)主往往大呼上當，但是無奈花費已經(jīng)支出了，只能忍氣吞聲。
Forced by the network to promote the industry's complexity and the network to promote the technical level of practitioners. Enterprises are often embarrassed to recruit professional staff can not afford, do not want to spend time to spend time training, and finally choose the site maintenance, network promotion outsourcing. Outsourcing companies are usually more able to Huyou, and enterprise publicity those who have not the case and even sent to the client banners to demonstrate, but in enterprises need to promote its pay is not a good effect. Business owners often dahushangdang, but spending had already been spent, can only swallow insult and humiliation silently.
以上內(nèi)容是由濟南網(wǎng)絡(luò)推廣公司濟南嘉晟網(wǎng)絡(luò)科技為大家總結(jié)的。濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。多年的磨練，使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質(zhì)量設(shè)計和最新技術(shù)，為您打造有價值的創(chuàng)意設(shè)計體驗。
The above content by the Ji'nan network promotion company Ji'nan Jia Sheng network technology lessons for everyone. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
魯公網(wǎng)安備 37010202002295號 版權(quán)所有 魯ICP備14024464號-4