在網(wǎng)絡(luò)營銷中，其實，第一次來訪的客戶達(dá)成的交易并不多，重要的是二次訪客，俗稱回頭客，才是帶來效益的最主要人群。那么如何才能增加回訪率呢?
In the network marketing, in fact, the first visit to the client to achieve the transaction is not much, but it is important to two visitors, commonly known as repeat customers, is the most important to bring benefits. So how can we increase the rate of return?
1.要仔細(xì)研究用戶來訪的情況：停留頁面、停留時間。
1 to carefully study the situation of user visits: stay in the page, stay time.
看用戶瀏覽的是哪一個頁面，是什么內(nèi)容，這就可以了解用戶現(xiàn)在關(guān)心的問題。用戶在某個頁面停留時間的長短可以分析出，這個頁面是否是有用的，用戶停留時間很短，說明該頁面沒有滿足用戶的需要，沒有給他有用的信息，那么就可以在以后的文章中加以改進;如果停留時間很長，說明該頁面可以很多滿足用戶的需要，很有效的留住了用戶，可以發(fā)現(xiàn)該頁面有哪些優(yōu)點，在以后的工作中加以發(fā)揚。
Look at what a user is browsing a page, what is the content, which can understand the user is now concerned about the problem. Users in a page to stay the length of time can be analyzed, this page is useful, users stay time is very short, that the page does not meet the needs of users, not to give him useful information, so you can be in the future of the article to be improved; if the time is very long, that the page can meet the needs of users, is very effective to retain users, you can find the page has advantages, in the future work to carry forward.
2.用戶忠誠度分析:用戶回頭率、用戶訪問深度。
2 Customer Loyalty Analysis: user back rate, user access depth.
這是用戶回訪率的體現(xiàn)，發(fā)現(xiàn)有多少用戶第二次回來訪問，留住了多少用戶。用戶訪問深度就是看用戶在網(wǎng)站深入到哪一級頁面，可以看出網(wǎng)站對用戶的吸引力有多大。通過分析這些數(shù)據(jù)，就可以很直觀的看到網(wǎng)站對用戶回訪存在哪些問題。
This is reflected in the rate of user visits, found that the number of users second times to come back, to retain the number of users. User access depth is to see the user in the depth of the site to which a page, you can see how much the site's appeal to the user. By analyzing these data, it can be very intuitive to see the site for the user to see what problems.
3.來訪最多的頁面，搜索最多的關(guān)鍵詞。
3 visit the most pages, search keywords.
哪一個頁面最受用戶的歡迎，哪一個關(guān)鍵詞熱度最高，通過這些可以找到今后內(nèi)容重點做什么，做什么才能滿足用戶搜索的需要。
Which one of the most popular users of the page, which is the highest heat, through these can find the future focus on what to do to meet the needs of the user's search.
以上就是由濟南專業(yè)網(wǎng)站建設(shè)公司濟南嘉盛科技為大家總結(jié)的如何增加網(wǎng)站回訪率的內(nèi)容，希望以上總結(jié)給大家一些幫助。濟南嘉晟網(wǎng)絡(luò)科技有限公司，是一家專注于高端網(wǎng)站建設(shè)、網(wǎng)絡(luò)推廣、微信營銷、微網(wǎng)建設(shè)、400電話、掛機短信和品牌傳播的網(wǎng)絡(luò)服務(wù)機構(gòu)。多年的磨練，使我們在創(chuàng)意設(shè)計、營銷推廣到技術(shù)研發(fā)擁有了豐富經(jīng)驗，我們擅長傾聽企業(yè)需求，挖掘品牌核心價值，整合高質(zhì)量設(shè)計和最新技術(shù)，為您打造有價值的創(chuàng)意設(shè)計體驗。
Above is by Jinan professional website construction company Jinan Jiasheng technology we summarize how to increase the contents of the site visit rate, hope the above summary give you some help. Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
魯公網(wǎng)安備 37010202002295號 版權(quán)所有 魯ICP備14024464號-4